Hermès Miami

I collaborated with Mash on the 1950's havana themed launch party for the opening of an Hermès store in Miami. Guests were invited to engage with five unique photobooth instillations capturing video, GIFs and stills. Each activation was uniquely styled and lavishly decorated. Each guest was given a custom wood token that was powered with an NFC tag. Placing it on a card reader would save the photos to a personal web page populated with all of the content they made during the night.

I designed the wood tokens, card readers and the UX for all screens at the party and online.


My role: Token design, UX
Creative direction: Mash 
Screen Design: Frank Guzzone